Reasons Why African Fashion Industry Is Growing Rapidly
The traditional African clothes that most Africans do wear is what is termed as the African fashion. Most African clothing employed the western fashion ideas that made the traditional clothing more classy. This is a short description on the African fashion.
African fashion industry has been experiencing a rapid growth as a silent industry. This has been so good the African economy since for the first time, African economy as developed from the fashion industry. In the past few years, African economy has been dependent on the manufacturing industry for its development.
Most people have been wondering why this sector has had a very high growth rate in its economy. This article has reasons why the African print fashion has been growing rapidly.
Media has played a big role in the growth of African fashion industry by advertising the African fashion designs. This has attracted more people globally to the fashion. In return, the interest of the greatest people and celebrities was tuned into this African fashion. This in return has made the industry so popular hence more customers have been created and this has led to its growth.
The high population has made the African fashion industry grow more rapidly. A big market is created by the high population making the industry to make more sales hence it develops. And another thing that makes the fashion even more popular in Africa is that Africans have many young populations who have great interest in the African fashion. The african fashion designers gain more profits due to the high demand of the African outfits. The creativity of the designers has also led to more attraction to the African fashion.
African fashion is ever growing due to the rapid growth of middle-class American population. This is because the fashion actually targets people with disposable income. Sometimes back in US, most people in the middle class could only try to get the basic needs. Lack of funds and poverty made the industry stagnant.
Also, the advantage of fast movement of the African fashion industry has also led to its growth. Since the African economy does not include the African continent, fewer people o come as investors in Africa. It reactions help in the mix of ideas hence the designs that are made do have other different cultures. This has led to creation of unique and good designs of the African fashion that do have different colors and prints. This has resulted to a very high growth rate of this industry.
These are the main reasons why we have been experiencing a high growth rate of the African fashion economy. Ankara and the kente are the best known African fashions. Most designers do design African wears for different places such as the church African fashion and even official African fashion.
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